Success Stories

Transforming Functionality and UX for a Data Management and Tech Provider of the Events Industry

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On-Demand Group offers technology solutions to accelerate your business. Through a flexible hiring system, we put you in contact with the tech industry’s brightest minds on your budget.

Companies that support multiple clients must cater to a full-time, fast-paced cycle of events, projects, and schedules. Plus, maintaining and upgrading internal systems without disrupting regular operations poses a significant challenge, especially within a tight budget.

This was the situation for our client, a world-class data management and technology provider. Their issue lay in expanding their developmental team within a specific budget.

Here’s how we helped transform their platforms, enhance system flows, and provide tools and insights necessary for sustained growth and success.

Obstacle

Our client supports an expanding client base with advertising and marketing services, among others, but needed to significantly grow its development team across multiple national offices. This created a need for them to strengthen their workforce, all while balancing cost-efficiency with high performance.

Solution

Understanding the unique challenges of scaling tech teams affordably, ODG tailored a staffing solution that included creating a dedicated offshore development pod in the Philippines.

This specialized team, comprised of four PHP developers, two junior developers, a mid-level professional, and a lead architect. This small team focused on providing our client with support through the addition of new features, application optimization, and usability enhancements.

The following are some of the main focuses of the newly created pod:

  1. Enhancement of overall user experience
    Our team introduced a unified, modern interface across all customer-facing applications to streamline interactions and improve accessibility.
    They focused on providing a consistent user interface to maintain a positive experience for our client’s customers and employees. To do this, they improved user facing applications as well as all tenant sites by implementing custom design fit to what users need.
    They also put effort into solving bottlenecks throughout business processes. For example, our experts created and implemented wizard forms to make it easier for people to fill out multiple complex forms necessary for documentation.

  2. Mobile responsiveness
    Since the team’s responsibility revolves around providing support to different teams and projects of our client, our team ensured all platforms were fully responsive, and allowing seamless access across all devices.
    They used advanced CSS and HTML5 to make the design accessible and usable for everyone despite their device. Now, regardless of whether professionals are using wide screens, desktops, tablets, or smartphones, they can easily utilize the new tools and website designs.

  3. Efficient web page builders and email templates
    The new pod in the Philippines focused on designing efficient web page builders and email templates that would help our client overcome their challenges within the budget.
    To be more specific, our experts created a drag-and-drop web page builder. This uses content blocks to identify the type of content they can add to a page. It also includes customizable properties and multiple layout options to ensure that our client’s employees can have the freedom to design websites based on different requirements. Moreover, the team built a feature that easily managed emails. It provided professionals with templates and themes they could choose from.

  4. Metrics and analytics
    Another feature the pod built focused on metrics and analytics. Specifically, it enhanced the interactive display of results and the API that manages all needed data. These features are used in displaying the summary statistics and records for every project.
    Metrics are presented in multiple dashboards and widgets. They can be filtered and customized for admins to easily analyze the effectiveness of their projects. This feature also displays information statistics like demographics, financial summary, and revenue gain.

  5. Database clean-up and optimization
    The team focused on performing multiple database clean-ups for the client. This included code optimization to ensure efficiency throughout the usage of new features and applications.
    Aside from clean-up, our experts paid extra attention to overall optimization. Some instances include optimizing membership processes and admin user roles to ensure a positive user experience. They also conducted API updates, webpack enhancements, and system automation to greatly improve our client’s processes.

Outcome

The efforts of our new pod enhanced the ease of use for our client’s employees. It provided more functionality for users, along with fewer clicks and lesser load times.

Building webpages, writing emails, and editing images became easier thanks to the new features programmed by our experts.

More than project processes, On-Demand Group also helped enhance reporting of results. Professionals now have an easier time monitoring the success of their projects. They can quickly access statistics that can be analyzed for further project improvement.

Having an interactive user design that aids in setting up reports also contributed to better communication between our client’s teams and departments.

Impact

Our strategic approach not only met the immediate needs but also set the stage for sustained growth and efficiency, allowing the client to exceed their operational goals within budget constraints.

The applications we created made platforms more intuitive and visually appealing. Tools that were given to employees empowered them to create and customize digital content with ease. We also ensured more efficient development cycles that empower our client to deliver high-quality experiences to its users and clients.

At On-Demand Group, we go beyond solving problems; we transform businesses. Connect with us today to explore how our tailored technology solutions can elevate your operations and empower your team, within your budget.

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